KAPOLART
Service (s)
Logo design
Year
2023
Committed to creating meaningfully designed clothing, KAPOLART focusses on bringing the beauty of everyday things to the fore of fashion. In order to achieve this, they needed to redesign their logo from a handwritten, signature-style script to something more luxurious and clean.
The brief
The name KAPOLART comes from an amalgamation of three sources - KA, from the start of the founder’s first name Kacper; POL, short for Poland where the founder is from and ART to denote the field KAPOLART operates. The brief was very specific about how the new logo should look in order to align with the goals of the business. It needed to be modern, high-end and infer sustainability.
The idea
Kacper also mentioned that he sees the redesign being a logotype/wordmark so once I completed my research, I set to work coming up with unique executions that fit with the briefing criteria. I soon settled on the version you see here which gives off the luxe impression through the all caps and wide tracking but also nods to the environment with the subtle leaf shapes hidden in the bowls of the P and R (also reflected in the A’s).
Finalising
Once I was happy with the type design, I set to work on the various versions of the logo and the colour palette. Kacper was clear on the colours he liked - specifically earthy tones and desaturated blue/green hues. I created this complimentary natural palette by basing each colour on different environments. Nature always works best with nature!
Super stoked with how this project came out, looking forward to seeing it out in the real world!
Testimonial
“Working with Jack literally gave me much more of an insight into branding and overall look of my brand. Beforehand I’ve always tried saving money by making my own logos which I never ended up liking and I was very skeptical paying someone to create basically a typography for me but genuinely from the get go Jack had made way more effort than other designers I’ve been in contact with and face to face session actually helped a tonne! I couldn’t be more happy with the designs he’s made for me, gives me confidence in my social presence and also gives me motivation to further work on my brand as I’m finally happy with the core structure and look of my brand!”