Logo design
My logo design package does exactly what it says on the tin. After a discovery call and a thorough brief and moodboard from you, I’ll dive head first into deep brand research and then begin my design process.
Using the information gathered in my research, I’ll present at least two style directions that will effectively solve the challenges in your brief. These style directions will consist of example logos, colour palettes, typography, illustrations, etc. and serve as visual guide for the design style we could explore with your project.
After you’ve decided on a style direction to pursure, I‘ll begin my design process crafting tens, if not hundreds, of different ideas until I land on the solution that best serves your brief and brand. Once I’ve refined and finalised the design, I’ll pull together a wholly comprehensive presentation explaining the thinking behind each decision and show you the logo design in your world through industry specific mockups.
This package includes:
Primary logo design
Secondary logo design(s)
Usage guide 1-pager
Industry standard files & exports
Visual identity design
This package begins exactly the same as my logo design package with thorough research and analysis into your brand, market and competition to unearth any opportunities to explore. I’ll then present at least two style directions as seen in my logo package.
Albeit an extremely useful tool for business, a logo design is just one small part of a brand’s visual identity. Through this package, we will create a bespoke world for your brand to live in; designing memorable colour palettes, cohesive typography pairings, powerful patterns and much more. This will ensure your brand has a visual solution for every branded application.
To house all of this detail and to ensure brand consistency going forward, I will create a custom set of brand guidelines highlighting all the elements of your new visual identity and how to use them.
This package includes:
Primary logo design
Secondary logo design(s)
30-40 page brand guidelines (.pdf)
Industry standard files & exports
Bespoke design
My bespoke bundle is complete free-wheeling graphic design. Whatever your heart desires (within reason) can be covered in this package and I’d love to chat to you more about it.
This package can stand alone from a logo or visual identity design however most clients see this as a bolt on to their identity project.
This package could include:
Brand identity (visual & verbal identity, personality, archetypes, etc.)
Branded assets (e.g. apparel, business cards, advertising assets, etc.)
Brand naming
Packaging design
Brand animation
Social media templates
Have a question about these packages?
Drop me a message!