When looking at their current logo design, it left me feeling a little uninspired and I couldn’t glean any meaning from the mark. I wanted to change that. The name Sylvarna is affectionally formed from Nick’s Grandma’s name, Sylvia. During my research phase, I was interested in the etymology of the name and I was excited to learn it derived from Latin to mean ‘forest’ or ‘spirit of the wood’. This got me buzzed with ideas as not only is wood present in the brand name but it’s also a material widely used in kitchen design. Frustratingly though, trees are one of the most commonly used brand icons so I needed to find a unique way to express this idea.

I came up with a bunch of ideas; initially trying to combine an S and a K to form the branches. However, this looked as though the tree had lived through a rather tough winter, losing all it’s leaves and feeling a little sorry for itself. Furthermore, due to the nature of the S letterform, it mean that the design was unbalanced. Something important to Nick.

So, back to the drawing board I went and I stumbled across a sweet idea creating a tree from various oval shapes encapsulated in a circle. It was fresh, unique, and elegant. Immediately I was punching the air in that World Cup Final 90th minute winner way. I leaped straight onto the computer to digitise this bad boy and after many, many, many tweaks (who knew geometry could be this hard to perfect?), I cracked it.