Plan.it
Service (s)
Logo & visual identity design
Year
2023
With a focus on people and planet just as much as profit, Plan.it’s goal to positively change the landscape of I.T. recruitment is no short of ambitious. In order to shake a pretty negative industry reputation given to all recruitment agencies at birth, they needed an identity to support them that felt honest, caring and switched-on (smart).
The idea
After conducting competitor research and mind mapping, I noticed that a lot of Plan.it’s competitors use bold typefaces and neon colour palettes in their identities which is quite typical of brands in the I.T. industry. When diving into my initial ideas stage, I had this in the back of my mind as I wanted Plan.it’s identity to be easily distinguished amongst the sea of sameness. I began sketching out many different P letter executions in the hope to find something original that nodded to their industry. Once I refined a few ideas, I was immediately drawn to a logotype featuring an arrow as part of the P. This symbol represents so much within their industry: hiring, workforce increasing, progress, forward thinking, growth and positivity.
Typography
Now that I had the idea, I needed to refine and polish the rest of the logotype. Rooted in modernity and youth with a flare of personality, the typeface I chose to base the logotype on is Fieldwork. Various customisations and tweaks have been made to make the logo fully ownable and ensure optical balance. The most notable is the letter T, making it wider to offset the width of the new P.
Naturally, I decided to run with Fieldwork for the rest of the identity but to bring in some added character and flare, I paired it with Libre Baskerville. A reliable serif typeface that when used alongside Fieldwork in H1 headings, really caught your eye.
Colours
Once I finalised the logo and selected the type pairing, I set to work curating the perfect colour palette. Using greens, browns and burnt oranges to position Plan.it in the eco space wasn’t really an option as the environmental arm of the business isn’t their sole focus. Saying that though, the palette needed to feel refreshing and natural so the identity could flex between being eco-conscious, recruitment specialists and a people-first organisation.
To achieve this, I went a rich blue accented by a minty green and lemony yellow underpinned by a soft egg-shell white which created a perfect balance and allowed the whole identity to operate in multiple verticals seamlessly.
Testimonial
“We were at a bit of a loose end for a while when trying to find someone to help with our logo/branding, especially as it was something very important to us. We looked into Fiverr but there were too many options to choose from and seemed to be more aimed towards people trying to create a brand on a budget, we also met with 3 other designers before meeting Jack and they just didn't hit the mark for various reasons. Fortunately for us, we discovered Jack! His professionalism throughout the entire process was top class, he's passionate for design and without a doubt at the top of his game. Standing out in this day and age is one of the most important parts of starting a new business, so using Jack is an absolute no brainer for anyone looking to achieve this. On top that, he's a great guy too! :)”