Sandford Aggregate

Service (s)

Logo design

Year

2022

Sandford Aggregate is a UK based aggregate and building material provider. The brief made it clear not to fall into the construction design stereotypes of a super blocky typeface and aggressive angles, so I aimed to make Sanford Aggregate feel more modern and fresh.

The idea

For this project, I wanted to create an elegant but hardwearing S + A monogram. I sketched out a few options and settled on this oval shape with the S cutting through the crossbar of the A - super simple, super lovely. Pairing this with some equally robust yet professional type brought this brand to life especially once I decided on this light mint and dark teal colour palette which helps them stand clear from the oranges and reds of the competition.

This is a concept brand, available for purchase.