Velium
Service (s)
Logo design
Year
2022
Deciding that there needed to be a one-stop-shop for all things custom PC builds, Velium wanted to take this industry by storm by ensuring they sold everything required to build a custom computer from scratch for all skill levels. They were after an identity that felt techy without alienating potential gift givers too much.
The idea
Having my research leading me down an abstract direction, I started sketching lots of different ideas trying to be as out-the-box as possible with the goal of toning it down once a route was selected. I quite liked the concept of combining V letterforms in a way that felt like they were converging/building a community. I tried many different options but fell quickly in love with a rougher version of what you see here. Once refined, I set my sights on customising some type to match the logomark.
Refining
Space Grotesk had the perfect balance of legibility and uniqueness I was looking for but I felt there was more I could do to make the logotype more ownable. Outside of very subtle tweaks to the other letterforms, the biggest change was recreating the V to give off more techy vibes by preventing the stems from crossing over. This added a refreshing bit of tension to the logotype. The final step was selecting a colour palette - looking back at the brief, I didn’t want to go too digital and distance Velium from their target audiences so I decided on a vibrant purple supported with a myriad of grey hues and a burst of orange for highlights. Super happy with the finished product!
This is a concept brand, available for purchase.